Digital Marketing & Growth Manager Part Time NEW

Affinity People

Digital Marketing & Growth Manager

Remote Part-Time £15 per hour
Monday to Thursday 10am – 4pm 24 hours per week

Our client i24 Group is looking for a commercially minded Digital Marketing & Growth Manager to take ownership of organic and paid social media marketing across their portfolio of businesses.
This isn t a role for someone who simply enjoys creating content and posting on social media.
Our client wants someone who understands how to turn digital marketing into measurable business growth. Someone who thinks strategically, understands their target audience, knows how to build effective campaigns and can demonstrate the commercial impact of their work.
You ll have considerable autonomy, creative freedom and the opportunity to make a genuine difference across several very different brands.

The Role

You ll take responsibility for developing, executing and optimising their social media marketing strategies, covering both organic content and paid advertising.
The i24 Group portfolio spans contemporary art, business media, professional services, virtual offices and personal branding.
One day you might be creating content for a contemporary art gallery. The next, developing a lead generation campaign for a B2B services company, or ghost-writing thought leadership content for our founder.
Every brand has a different audience, proposition and commercial objective. You ll need to understand what makes each audience tick, adapt your messaging accordingly and develop strategies that produce results.
This is a hands-on role. You ll be responsible for both the strategy and its execution.

Key Responsibilities

Organic Social Media & Content

• Develop and own platform-specific organic social media strategies across multiple brands.
• Plan, create, write, design and schedule content across relevant social media platforms.
• Produce engaging imagery, graphics, captions, short-form content and marketing copy.
• Ghostwrite thought leadership and personal branding content.
• Understand each brand s ideal customer profile (ICP), buyer journey, positioning and messaging.
• Develop content strategies designed to generate awareness, demand, qualified leads and sales.
• Manage content calendars and maintain consistent, high-quality output across all brands.
• Monitor performance, identify opportunities and continuously refine content based on results.

Paid Social & Performance Marketing

Plan, launch and manage paid social media campaigns, particularly through Meta Ads Manager.

Develop audience targeting, campaign objectives, creative assets and conversion-focused messaging.

Monitor budgets, campaign performance and return on ad spend (ROAS).

Analyse key metrics including CTR, CPC, CPL, CPA and conversion rates.

Conduct creative testing, A/B testing and ongoing campaign optimisation.

Identify underperforming campaigns and make informed decisions to improve results.

Track and report on measurable commercial outcomes, not simply impressions, reach or engagement.

Strategy, Analytics & Growth

Translate business objectives into practical, measurable digital marketing strategies.

Understand acquisition funnels, customer behaviour and the relationship between content, traffic, leads and revenue.

Establish meaningful KPIs for each brand and report against them.

Use analytics and performance data to guide decisions.

Identify new opportunities to improve customer acquisition, conversions and marketing ROI.

Take ownership of performance and proactively recommend improvements.

Who our client is Looking For

i24 Group is looking for someone who already knows what they re doing and can work independently without needing constant direction.

You ll need:

• Proven experience managing organic social media and paid social campaigns.
• A strong commercial mindset, with an understanding of how marketing contributes to revenue.
• Experience developing and executing marketing strategies, rather than simply following content briefs.
• A working understanding of ICPs, audience segmentation, conversion funnels and customer acquisition.
• Strong copywriting, ghost-writing and visual content creation skills.
• Hands-on experience with Meta Ads Manager, campaign optimisation and performance reporting.
• Confidence interpreting analytics and using data to make decisions.
• The ability to switch between very different industries, audiences and brand voices.
• Excellent organisation and the ability to manage multiple brands simultaneously.
• The initiative to take ownership, identify opportunities and get things done.

Experience with tools such as Canva, Meta Business Suite, GA4 and other content scheduling or analytics platforms will be advantageous.

Most importantly, you must be able to demonstrate results.
Our client is interested in what you ve achieved, not simply how many accounts you ve managed or how attractive your content looks.
You should be comfortable discussing campaigns you ve personally developed, the thinking behind them, the metrics you monitored and the business outcomes they delivered.

What i24 Group are Offering

£15 per hour, working 24 hours per week.

Fully remote position, working Monday to Thursday, 10am – 4pm (UK time).

A degree of flexibility and independence in how you manage your work.

Exposure to a diverse portfolio of businesses and industries.

Real autonomy over marketing strategy, content and campaign execution.

Direct involvement in commercial decision-making and business growth.

An opportunity to shape and develop the role as the businesses grow.

Genuine Opportunity for Progression

Our client is deliberately starting this position on a part-time basis, but they see considerable potential for the right person.
They will review the role, responsibilities, working hours and remuneration regularly, initially after the first three months.
If you can demonstrate that your marketing activities are delivering meaningful commercial results, our client is open to increasing your hours, remuneration and responsibilities accordingly.
i24 Group want someone who sees this as an opportunity to prove their value, take ownership and grow with the organisation.

How to Apply

Please submit your CV along with brief answers to the following two questions:

1. Give an example of a social media strategy or campaign you ve personally developed and executed that delivered measurable commercial results. Include the objectives, your approach and the results achieved.
2. How would you approach developing organic and paid social media strategies for several businesses operating in completely different industries?

Our client is looking for specific, practical answers that demonstrate your experience and commercial understanding.

If you enjoy the creative side of marketing but also understand the numbers, strategy and commercial outcomes behind it, i24 Group would be interested to hear from you.